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'Co-Creation' becomes Kemin Nutrisurance's Strategy with the Inauguration of Wet Pet Food Lab


The pet food industry has witnessed a groundbreaking development as Kemin Industries, the global ingredients conglomerate, has launched its first-ever wet pet food pilot lab. The innovation lab is situated at their global headquarters in Des Moines, Iowa, and has been introduced under the aegis of Research and Exploration Services of Kemin Nutrisurance.


This facility will serve as a platform where innovation converges with practicality. It will allow Kemin Nutrisurance to work in unison with customers to develop, test, and validate pet food and treats like kibble and wet retort products. The inauguration of this lab signals a new era of co-creation and innovation, enhancing Kemin Nutrisurance's ability to predict large-scale results and serve its customers with utmost precision.


Here are three key insights for investors from this development:


1. Kemin Industries' new lab not only signifies advancement in pet food innovation, but it also underlines the shift in business strategy towards co-creation. This paradigm shift is set to influence market dynamics and could serve as a model for other industries.


2. The lab’s state-of-the-art technology is likely to contribute to the expansion of Kemin Nutrisurance's product lines, potentially leading to revenue growth and increased market share.


3. The focus on precise and scalable replication of pet food formulas could result in higher quality products, resulting in increased customer satisfaction and brand loyalty.


The pet food industry, a vibrant and dynamic sector, continues to grow and Kemin Nutrisurance is a company that is pushing the boundaries of innovation and collaboration.


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