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Elevating Culinary Landscapes: IDC Kitchen's Strategic Leap with Velocity

In a significant move within the Quick Service Restaurant (QSR) landscape, IDC Kitchen has secured INR 1.5 Crore debt from Velocity, a financing platform backed by Peter Thiel’s Valar Ventures. This strategic collaboration not only reinforces IDC’s leadership in the Indian QSR market but also paves the way for transformative growth and nationwide outreach.

IDC's Culinary Journey:

Established in 2012, IDC Kitchen has evolved from a single outlet to a dynamic culinary venture with 11 locations in Bangalore, 2 in Mumbai, and 1 in Raichur, generating an impressive INR 30 Crore in revenue per annum. The brand's commitment to delivering authentic South Indian cuisine at an affordable price point has been pivotal in its success and expansion.

Quick Serve Restaurant Market Unwinded
Source: Market Unwinded AI

Strategic Funding Impact:

The recent funding from Velocity is directed towards marketing initiatives and inventory-related expenses, aiming to enhance IDC’s outreach and elevate the culinary experience for its customers. This infusion of funds not only fuels IDC’s brand growth but also sets new benchmarks in the restaurant and QSR industry, as stated by Atul Khichariya, COO & Co-Founder of Velocity.

Market Outlook and Growth Potential:

The QSR Restaurant market size is projected to cross 40 billion USD by 2030, indicating substantial growth opportunities. Factors such as the rise of online food ordering, low start-up costs, ease of operations, and localized menus are expected to drive the industry's growth further in the coming years. This favorable demand outlook presents an opportunity for aggressive store capex over the medium term.

Velocity's Role and Commitment:

Velocity's instrumental role in funding successful restaurants and cloud kitchens, including Caters Point, Brahma Brews, and Jamie Oliver’s Pizzeria, underscores its commitment to elevating the restaurant and cloud kitchen industry. This strategic funding approach showcases Velocity’s significant role in shaping the success of various culinary ventures across different cuisines and concepts.

Investment Implications:

The strategic collaboration between IDC Kitchen and Velocity presents an intriguing investment opportunity within the QSR industry. With the industry poised for substantial growth and the backing of a renowned financing platform like Velocity, IDC's expansion and potential market dominance make it an attractive prospect for investors seeking exposure to the evolving culinary landscape.

In conclusion, IDC Kitchen's strategic leap with Velocity not only signifies a transformative phase for the brand but also reflects the broader potential within the QSR industry. As the culinary landscape continues to evolve, this collaboration sets the stage for innovative growth and enhanced customer experiences, making IDC Kitchen a compelling investment consideration within the burgeoning QSR sector.


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