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Empowering Agriculture: BharatRohan and AgHub's Co-Innovation Partnership

Drone-based crop monitoring services provider BharatRohan has announced a co-innovation partnership with AgHub, the agri-innovation hub of Professor Jayashankar Telangana State Agricultural University (PJTSAU). This strategic collaboration aims to revolutionize agricultural practices through the fusion of advanced technology and agricultural expertise, setting a new benchmark in early detection and intervention for crop management.



Transforming Agricultural Landscape:

  1. Synergistic Advancements: The partnership leverages BharatRohan’s expertise in hyperspectral imaging for agricultural crops, focusing on creating a spectral library to enhance pest and disease detection in paddy and cotton crops. By integrating innovative hyperspectral imaging and advanced drone technology, this initiative is anticipated to lead to more sustainable farming practices and healthier crops.

  2. Impact on Farmers: The initiative holds the potential to significantly benefit farmers by potentially increasing yields through a reduction in losses caused by pests, such as the brown plant hopper and pink bollworm, and diseases like rice blast and boll rot, by 20-30 per cent. Amandeep Panwar, Co-founder of BharatRohan, emphasized the mission to empower farmers by providing invaluable insights leading to healthier crops, reduced input costs, and enhanced yields.

  3. Future Expansion: While the initial focus is on paddy and cotton crops, the collaboration aims to expand efforts to include a wider variety of crops, contributing to the global goals of food security and sustainable farming. This pioneering step opens doors for research institutes and universities to collaborate with agritech startups in the innovation space, as highlighted by Kalpana Sastry, MD of AgHub.


Agritech Market Unwinded
Source: Market Unwinded AI

Implications for the Market:

This co-innovation partnership signifies a significant progression in precision agriculture, potentially creating a blueprint for other regions to emulate. It not only addresses current agricultural challenges but also paves the way for future advancements, reflecting a culture of co-innovation, collaboration, and co-creation. The integration of hyperspectral imaging and drone technology sets a new standard in agricultural innovation, promising sustainable farming practices and enhanced crop management.



Investment Recommendations:

  1. Agritech Innovation: Investors should closely monitor the developments in agritech innovation, particularly in the integration of advanced technology with agricultural practices. Companies focusing on precision agriculture, hyperspectral imaging, and drone-based solutions present promising investment opportunities.

  2. Sustainable Agriculture: The emphasis on sustainable farming practices and healthier crop management underscores the growing importance of agritech solutions aligned with environmental sustainability. Investors should consider companies dedicated to sustainable agriculture and crop management technologies.

  3. Research-Startup Collaboration: The partnership between research institutes and agritech startups highlights the potential for collaborative innovation. Investors should explore opportunities in startups collaborating with academic and research institutions to drive agricultural advancements.



It's evident that the co-innovation partnership between BharatRohan and AgHub is poised to open new frontiers in agritech innovation, offering promising prospects for investors and stakeholders alike. This strategic collaboration not only propels agricultural technology forward but also underscores the potential for sustainable and prosperous agriculture.


Stay tuned with Market Unwinded for more insightful analyses and investment recommendations across diverse industries.


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