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Ingredion's Strategic Investment in Better Juice: A Sweet Deal for the Future of Sugar Reduction

Ingredion, Inc. a global provider of specialty ingredients to the food and beverage industry, has made a significant move by leading the Series A funding round for Better Juice, Ltd., a FoodTech start-up. This collaboration is poised to revolutionize the sugar reduction landscape, particularly in the US juice market.



Better Juice's Breakthrough Technology:

  1. Innovative Sugar Reduction Solution: Better Juice has developed an enzymatic technology that effectively removes simple sugars from juice-based beverages and other natural sugar-containing liquids. This process converts sugars into non-digestible compounds, such as dietary fibers and non-digestible sugars, while preserving the natural profile of vitamins, minerals, and organic acids in the final product.

  2. Clean-Label Conversion: The company's environmentally friendly clean-label conversion process utilizes proprietary beads composed of non-GMO microorganisms, producing enzymes that convert fruit sugars into prebiotic fibers and non-digestible molecules, enabling a sugar reduction of 30 to 80 percent.


Low Sugar Beverages Market Unwinded
Source: Market Unwinded AI

Implications for the Market:

  1. Market Penetration: Ingredion's strategic investment will fast-track the penetration of Better Juice's sugar reduction solution into the US juice market, meeting the increasing consumer demand for healthier beverage options.

  2. Expanded Applications: The alliance with Ingredion opens doors for Better Juice to extend its technology to other liquids with natural sources of sugar, such as milk, beer, and wine, indicating potential growth and diversification in the future.



Investment Opportunities:

  1. Innovative Solutions in Sugar Reduction: Investors should closely monitor companies innovating in sugar reduction solutions, as the demand for healthier food and beverage options continues to rise.

  2. Strategic Collaborations: Partnerships between established industry players and innovative start-ups, such as Ingredion's collaboration with Better Juice, present promising investment opportunities, signaling potential for disruptive advancements in the market.

  3. Diversification Potential: Better Juice's capacity to expand its technology to other natural sugar-containing liquids beyond juice opens avenues for diversified applications, offering potential investment prospects in multiple beverage sectors.



Ingredion's partnership with Better Juice marks a significant stride in addressing the growing consumer demand for healthier, lower-sugar beverage options. This strategic alliance not only accelerates Better Juice's market entry but also presents promising investment opportunities in the evolving landscape of sugar reduction solutions.


As the food and beverage industry continues to prioritize health-conscious products, the collaboration between Ingredion and Better Juice sets the stage for a sweet deal in the future of sugar reduction.


For more insights into strategic investments and market trends, stay connected with us at Market Unwinded, where we anticipate the future of investments.



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