top of page
Writer's pictureMarket Unwinded

New Zealand's "See Tomorrow First" Initiative: Pioneering Sustainable Food Solutions in Thailand

New Zealand Trade and Enterprise (Thailand) and Charoen Pokphand Foods Public Company Limited (CP Foods) recently orchestrated a business matching and showcase event at the prestigious Calla Suite of the Waldorf Astoria Hotel in Bangkok. The event, inaugurated by H.E. Mr. Jonathan Kings, the New Zealand Ambassador to Thailand, aimed to foster the advancement of innovative, secure, and sustainable food production techniques. This initiative not only aligns with Thailand's ambition to become the world's food capital but also underscores New Zealand's technological prowess through the "See Tomorrow First" initiative.



Key Insights from the Collaboration:

  1. Sustainable Food Production Focus: The collaboration between CP Foods and leading New Zealand companies underscores a pivotal shift towards sustainable food production. This aligns with the global trend towards environmentally conscious and sustainable agricultural practices, offering significant growth opportunities in the agri-tech sector.

  2. Mutual Economic Growth: The partnership marks the 65th anniversary of diplomatic relations between New Zealand and Thailand, emphasizing mutual interest in economic growth, community welfare, and environmental responsibility. This reflects a broader trend of cross-border collaborations aimed at fostering economic prosperity and societal well-being.

  3. Technology Exchange for Livestock and Food Industry: The business matching and showcase event facilitated exchanges between CP Foods and technology companies from New Zealand, resulting in collaborations across critical sectors such as livestock and food, technology, and supply chain management. This highlights a strategic focus on leveraging advanced technologies to enhance food safety, promote sustainable industry practices, and ensure global food security.

  4. Innovative Solutions from New Zealand Companies: The event featured participation from leading New Zealand companies specializing in innovative factory design, automated food production, and advanced agricultural technologies. These companies offer solutions to boost productivity, manage livestock data, enhance occupational safety and health, and minimize greenhouse gas emissions. This reflects a broader trend of cross-industry collaborations aimed at addressing food demand, sustainability, and market expansion.


Food Tech Market Unwinded
Source: Market Unwinded AI

Investment Recommendations:

  1. Agri-Tech Sector: The collaboration between New Zealand and Thailand presents promising investment opportunities in the agri-tech sector, particularly in sustainable food production, livestock management technologies, and innovative agricultural solutions. Investors should closely monitor companies involved in sustainable farming practices, livestock data management, and food production automation.

  2. Cross-Industry Collaborations: The emphasis on technology exchange and cross-industry collaborations highlights the potential for investment in companies offering innovative solutions for sustainable food production, supply chain management, and agricultural technologies. This trend signifies a transformative phase in the food industry, offering investment opportunities in sustainability and cross-industry collaborations.

  3. Environmental Responsibility and Sustainability: With a growing global focus on environmental responsibility and sustainability, investors should consider companies that prioritize sustainable practices, environmental stewardship, and technological innovation in the food industry. This aligns with the broader market trend towards sustainable and innovative food solutions, offering compelling investment prospects in companies driving sustainable food production practices.



The collaboration between New Zealand and Thailand represents a significant stride towards sustainable and innovative food solutions, reflecting a global shift towards environmentally conscious and technologically advanced food production practices. As investors navigate the evolving landscape of the food industry, opportunities in agri-tech, sustainability, and cross-industry collaborations present promising avenues for strategic investment.


Stay informed with Market Unwinded for comprehensive insights into emerging market trends and investment opportunities.


21 views

Liked the Analysis? Explore our Exclusive Strategy Point Insights in the Report Store Now!

Contact Form Market Unwinded.png

Navigating Tomorrow Together

Charting the future, one conversation at a time. Let's connect.

Thanks for submitting! A dedicated consultant with get in touch with you shortly!

bottom of page