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Oishii's $134 Million Series B Funding: Paving the Way for Sweeter Future

US-based vertical farming company Oishii has successfully raised $134 million in a Series B funding round, with Japanese telecommunications firm NTT leading the investment. The round also witnessed the participation of a diverse group of investors, including Bloom8, McWin Capital Partners, Mizuho Bank, Mitsubishi Shokuhin Co, the Japan Green Investment Corporation for Carbon Neutrality, and robotics business Yaskawa Electric Corporation.



Key Insights:

  1. Expansion into New Markets: The substantial funding injection will enable Oishii to expand its distribution to new markets, signifying a strategic move towards scaling its operations and reaching a wider consumer base.

  2. Solar-Powered Facility: The plan to open a new solar-powered facility underscores Oishii's commitment to sustainable practices, aligning with the global push towards renewable energy and environmentally friendly operations.

  3. Investment in Advanced Robotics and Energy-Saving Innovations: Oishii's focus on investing in advanced robotics and energy-saving innovations signifies a dedication to technological advancement and operational efficiency, positioning the company at the forefront of innovation in the vertical farming sector.

  4. Unique Product Offerings: Oishii's unique products, such as the Omakase Berry, Koyo Berry, Rubī Tomato, and the upcoming berry variant, showcase the company's commitment to offering sophisticated produce, setting it apart in the market with a diverse and innovative product portfolio.

  5. Innovative Approach to Vertical Farming: Oishii's innovative approach to vertical farming, including the use of bees for pollination in indoor farms, highlights the company's dedication to sustainable and efficient agricultural practices, contributing to the evolution of the farming landscape.

  6. Vision for a Sweeter Future: CEO and co-founder Hiroki Koga's vision for Oishii to pave the way for mainstream adoption of vertical farming in the US, while emphasizing the importance of taste and quality, reflects the company's commitment to addressing food supply issues while delivering delicious and high-quality produce.

  7. Strategic Endorsement: NTT's president and CEO, Akira Shimada, emphasized Oishii's strategic approach, unique technology, and success in achieving what was previously considered difficult. This endorsement positions Oishii as a leading company with a great vision and one-of-a-kind technology, instilling confidence in its potential for future success.


Vertical Farming Market Unwinded
Source: Market Unwinded AI

Investment Recommendations:

  1. Promising Sector: The vertical farming sector presents promising growth opportunities, especially with Oishii's focus on innovation, sustainability, and expansion into new markets. Investors should consider exploring opportunities within this sector, particularly in companies dedicated to technological advancements and sustainable agricultural practices.

  2. Cautionary Note: While Oishii's vision and innovative approach are commendable, investors should exercise caution due to the inherent risks associated with agricultural and food tech investments. Thorough due diligence and risk assessment are essential before making significant investment decisions in this sector.



In conclusion, Oishii's successful Series B funding round, coupled with its strategic vision and innovative approach, positions the company as a key player in the evolving landscape of vertical farming. The funding will not only drive Oishii's expansion but also contribute to the advancement of sustainable agriculture and technological innovation in the US.


Investors are advised to carefully consider the potential of the vertical farming sector, leveraging Oishii's success as a benchmark for evaluating investment opportunities in the agricultural and food tech industries.


Stay tuned with Market Unwinded for more insightful analyses and investment recommendations across diverse industries.


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