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Walko Food's Expansion Strategy: A Sweet Success Story

Mumbai-based ice cream brand Walko Food has secured a substantial USD 20 million in a new funding round led by Jungle Ventures, marking their second investment in less than a year. This injection of capital is poised to propel Walko's expansion across its product portfolio and accelerate its penetration into the Indian ice cream market, reflecting the company's ambitious growth trajectory.

Strategic Funding for Expansion:

The recent funding round is set to supercharge Walko's expansion across its product portfolio and customer reach, aligning with the company's vision to diversify and enrich its offerings. This strategic move underscores the investor confidence in Walko's management team and its potential for sustained growth.

India Ice Cream Market Unwinded
Source: Market Unwinded AI

Market Penetration and Product Diversification:

Walko's strategic focus on expanding its presence in the Indian ice cream market is evident through the launch of its newest brand, Yummo, catering to the mass retail industry. This move reflects the company's astute recognition of a significant USD 3 billion opportunity, showcasing its commitment to tapping into diverse market segments.

Brand Portfolio and Distribution Channels:

Founded in 2012, Walko offers a diverse range of products under various brands such as NIC, Grameen Kulfi, Yummo, and Cream Pot. The company's products are retailed through prominent food tech and rapid commerce platforms like Instamart, Zomato, Swiggy, and Blinkit, demonstrating a robust distribution network.

Investor Confidence and Market Leadership:

Arpit Beri, Partner, India Investments at Jungle Ventures, highlighted Walko's leadership in the ice cream segment, emphasizing the overwhelming consumer love for its products. The company's innovative approach to brand creation and distribution, along with its commitment to high-quality products, has garnered praise and confidence from investors.

Celebrity Endorsement for Brand Awareness:

Walko's strategic move to appoint actor Rashmika Mandanna as the brand ambassador for its premium ice cream brand NIC underscores the company's efforts to enhance brand awareness and resonate with Indian consumers, leveraging the influence of popular personalities.

In conclusion, Walko Food's recent funding round and strategic initiatives underscore its commitment to market expansion, product diversification, and brand building. The company's ability to secure substantial investments and its innovative approach to product development and distribution position it as a formidable player in the competitive Indian ice cream market.

We recommend to closely monitoring Walko Food's expansion strategies, particularly its market penetration with the Yummo brand and its efforts to strengthen its distribution channels. The company's ability to capitalize on the growing consumer preference for ice cream and its innovative brand-building initiatives make it a promising prospect for potential investors seeking exposure to the FMCG sector in India. However, it is essential to remain vigilant about the competitive landscape and evolving consumer preferences in the ice cream market, ensuring a balanced approach to investment decisions.


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